Zach Reno has been working in underground wrestling for a long time and has learned lots of tricks to help get what he wants. One of his more successful schemes has been to buy beat-downs from Shockwave to soften up Cody Blayde (part one) before his match with Cody in part two.
When he saw that his own name came up on the card to face Shockwave, he immediately devised a similar plan to get a victory over the Weekend Wrestling Giant and save himself from certain destruction. He quickly discovered that the big guy's prices have gone up.